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ADLATINA

Adlatina is considered the most important Latin American news site about advertising. Its homepage is the right place to know what’s going on in the industry on a national and continental scale. They have been communicating the latest news for years: new mergers, new festivals and its winners, prominent creative directors and their best work.

Oxobox is in charge of all its audiovisual content. Video, pictures and audio are stored and delivered through our platform, easing the management and ingestion of data for the content creators and bettering the experience of the site’s visitors.

CCA

Diente is a yearly award granted by the CCA (Círculo de Creativos Argentinos) and it celebrates the creativity of the latest year’s ad campaigns. It’s divided in different categories, according to the advertising medium.

For 10 years, the CCA has been using our platform to supervise the awards. Ad agencies and production companies enroll and post their work through Oxobox. Later, the jury will also use it to judge the contestants and choose the winners. The winners are then showcased in the CCA’s digital archive, which consists of more than 6000 pieces stored in our multimedia library.

DIENTE

Diente is a yearly award granted by the CCA (Círculo de Creativos Argentinos) and it celebrates the creativity of the latest year’s ad campaigns. It’s divided in different categories, according to the advertising medium.

For 10 years, the CCA has been using our platform to supervise the awards. Ad agencies and production companies enroll and post their work through Oxobox. Later, the jury will also use it to judge the contestants and choose the winners. The winners are then showcased in the CCA’s digital archive, which consists of more than 6000 pieces stored in our multimedia library.

Y siguiendo el concepto de que “nada se pierde, todo se transforma” hace pocos meses salió a la luz el Archivo Digital del Círculo de Creativos Argentinos, gestionado a través de la Plataforma Oxobox; donde se reúnen todas las piezas que ganaron el concurso a lo largo de los años.

DIRECT TV

DIRECTV Latin America is the continent’s leader when it comes to television and we’re glad they’ve chosen Oxobox. Oxobox’s AdSales tools allow it to have an organized storage system for their television adverts. Since 2014, they manage all their advertising stock in a great regional extranet implemented in our cloud.

Advertisers, AdSales agents and providers all over the American continent work in a collaborative online environment where they all accomplish a complex set of tasks made possible by our platform.

EFFIE AWARDS

La Edición Argentina de uno más de los importantes festivales publicitarios internacionales se suma a los ya reconocidos que adoptaron a Oxobox como su Sponsor Tecnológico. Los 50 jurados de este Festival estarán juzgando las mejores piezas Argentinas a través de la plataforma Oxobox.

Los Premios Effie tienen una trayectoria de más de cuarenta años en su país de origen- Estados Unidos- y que actualmente se llevan a cabo en muchísimos países de Europa y Latinoamérica.

Cabe destacar que estos premios no sólo juzgan la creatividad de la publicidad Argentina, sino también evalúan la instancia de Marketing y el éxito que cada campaña tuvo en favor de determinado producto, marca o institución.

Como bien dice el nombre del Concurso: “EFFIE AWARDS, IDEAS QUE FUNCIONAN”, este concurso apunta a premiar la combinación correcta de lo Creativo y lo Efectivo: “Este certamen se lleva a cabo con el propósito de destacar, incentivar y premiar las estrategias de marketing y publicidad que demuestren la mayor efectividad en el cumplimiento de sus objetivos.”

StandOuts en Cannes Lions La plataforma Oxobox suma nuevas capas de presentacion de datos y las estrena con los los casos latinos matadores que participarán de la edición 2014 del Festival Internacional de Creatividad Cannes Lions. Se trata del magazine desarrollado por Advertising Age y Adlatina.com

FOX

Great news: Netflix will start offering Twentieth Century Fox content in Latin America and it will post new movies and shows periodically.

Netflix anunció un acuerdo por varios años con Twentieth Century Fox Television Distribution, el cual garantiza a los suscriptores contenidos como películas y series de esta cadena de televisión. Oxobox brinda bajo la certificación Netflix preferred Vendor un riguroso proceso de control de calidad a todo el material, a efectos de lograr la correcta adecuación que el intercambio de plataforma y agregador necesita llevar a cabo.

IAB

The IAB CONECTA MEXICO awards recognize the best digital ad campaigns of the year: the ones that stand out for their strategic planning, creativity and successful results.

Los proyectos que participan en los Premios IAB Conecta 2014 son evaluados por un jurado de expertos integrado por directivos y líderes de la industria de la Publicidad Digital y Marketing Interactivo y tienen a su cargo la asignación de los metales correspondientes: Oro, Plata y Bronce para los trabajos más destacados.

Es de resaltar que las campañas y piezas que obtengan ORO en los Premios IAB CONECTA 2014 se presentarán como casos de éxito en un foro de discusión como parte del Congreso IAB Conecta 2014 y tendrán inscripción directa a los IAB MIXX Awards en la Ciudad de Nueva York.

La plataforma Awards de Oxobox permite la registración de los participantes, inccribir piezas y emisión del voto electronico del jurado. Aquellas piezas ordenar descendentemente el shorlist de las campañas a partir de la calificación final y aplicando el Top 35 percentil y superior a 6 puntos mínimos en cada uno de los tres criterio de jurado.

Las campañas inscritas en las categorías generales serán evaluadas considerando tres aspectos:
* Strategy (33%)
* Effectivity & results (33%)
* Creativity & execution (33%)

Esta lista conforma a los finalistas, los cuales se evalúan de manera presencial en la Junta de Deliberación para definir a los ganadores que se presentarán en la CEREMONIA del 10 DE ABRIL en el FORO PLAZA CONDESA Las campañas y piezas que obtengan ORO en los Premios IAB CONECTA 2014 se presentarán como casos de éxito en un foro de discusión como parte del Congreso IAB Conecta 2014. Las campañas y piezas que obtengan ORO en los Premios IAB CONECTA 2014 tendrán inscripción directa a los IAB MIXX AWARDS 2014 en NY.

MOLINOS

Molinos Río de la Plata is a huge Argentine food company, with more than 20 brands that include oil, flour, pasta, wine, cereal and frozen food. Every year, they create hundreds of TV, radio and print ads.

Along with every contract for actors, announcers and soundtrack rights, each ad is stored in Oxobox’s virtual library. Then, they’re automatically converted to three different formats for TV, PC and smartphones.

This way, saving a lot of money and time, we can efficiently manage legal documents, marketing and audiovisual production. Our platform reduces the carbon footprint that would otherwise be emitted by using physical means, which are becoming obsolete as they can’t be accessed instantly and in a satisfactory manner.

NETFLIX

Despues de un exhaustivo proceso de calificación,Oxobox fue certificado por Netflix como “Preferred Vendor”. Esta distinción, otorga a Oxobox facultades para dar servicios relacionados con el control de calidad que todo agregador de Latinoamérica debe efectuar antes de entregar sus contenidos a una de las tres mayores plataformas de video on demand del mundo.
De esta manera queda certificado que todos los aspectos de la gestión de activos digitales (Digital Asset Management) que requiere Netflix son comprendidos y ejecutados con excelencia por parte del equipo de técnicos y directores de cuentas de la plataforma Oxobox. A todos ellos nuestro cálido y reconocido agradecimiento. “Congratulations on being selected as a Netflix Preferred Service Vendor! You represent the best of the digital supply chain, and were chosen because of your stellar technical expertise and unsurpassed customer support. The Netflix Preferred Service Vendor logo should be considered a badge of excellence.”
Our evaluation consisted in the detection and correction of technical defects, some of which were very complex, in a large number of files. Nick Levin, Netflix’s CPO engineer, told us that Oxobox was amongst the 25% most qualified approved vendors:
“You scored in the top 25% of vendors we scored in LatAm. We were impressed by your ability to write your own software and the results of the QC testing. A few of the other vendors have nicer facilities, but ultimately we care about the quality of the work and accessibility of your staff.”

El management de Oxobox también desea agradecer los elogiosos comentarios de Nick asi como tambien la gestión del resto del equipo de Netflix que nos acompaño en este proceso. Muchas gracias Camile Childs, Chris Fetner, Shannon Torcha & Erica Garcia.

atte.

Ramiro Fernandez

President & CEO de Oxobox.

TELECOM

Telecom Argentina chose our ad distribution service, Oxotransfer, to advertise all its brands on national television.

Y&R

The advertising agency Young and Rubicam, world leaders in their profession, uses an Oxobox multimedia library to store all their work. There’s thousands of TV, radio and print ads stored in a database with multiversion concurrency control, self-assisted management and high availability, which allows hundreds of people to collaborate online, decreasing time and monetary costs.

SANTANDER RIO

Digital assets are goods that must be kept safe—with immediate availability—to yield benefits and competitive advantages to a business.

No one understands this better than Santander Bank, one of the world’s top asset custodians.

After going through Aquanima’s quality assurance processes, and being approved by Santander’s Department of Computer Security, it was determined that Oxobox is the ideal platform to manage the bank’s Marketing Department’s digital assets. Since 2010, we manage and store their TV, radio and print ads. Thousands of files are accessible from multiple devices safely and within seconds.

PREMIOS SUR

The Argentine Academy of Cinematography Arts and Sciences is a nonprofit organization whose members are prominent in the field of filmmaking.

Its main goal is to promote the progress of motion picture arts and sciences and each year, the Academy gives out an award known as Premio Sur.

It’s also in charge of selecting Argentine movies for the Oscars and the Goya awards.

Members from each of the branches will vote to determine the nominees in their respective categories, except for Best Film and Best First Feature, where all members are eligible to vote. The votes are secret and they’re counted through the Oxobox platform.

All national feature films qualify for the award as long as they’ve been playing in commercial cinemas for at least seven consecutive days.

MARTIN FIERRO FEDERAL

The APTRA (Association of journalists of Argentine television and radio) implemented one of the most modern online systems of media reception for the Federal Martín Fierro award. It’s a cutting-edge method used by major festivals and awards all over the world. Through our platform, those interested in participating will be able to submit material digitally from anywhere in the country.

The audiovisual material can be uploaded in any available format and it will be stored in the inbox of the corresponding category, where the platform will process it, optimize it, convert it and play it in the highest available quality for the jury to evaluate it thoroughly. This new system indicates if the material was received correctly and it allows direct communication with the applicant in case it’s necessary to send them information or ask for extra data.

When voting is done, the platform automatically organizes the remaining material in the right order along with information about it.